CasaOne - Ved

E‑commerce
Senior designer
CasaOne

CasaOne rents furniture to homes and offices. As senior designer I owned the direction of the e-commerce portal and defined its mobile experience alongside it.

CasaOne customer journey map across seven stages, from awareness to advocacy — 01The customer journey, end to end: awareness through to advocacy. Each stage carries goals, actions, what the renter is thinking, the touchpoints in play, the teams responsible, and the metrics that would show it working - with an emotion curve underneath marking where the experience dips. Checkout was the low point, and that is what set the priorities.

CasaOne homepage before and after - the old page beside the refreshed one — 02The homepage, before and after. The old page opened on a delivery-speed comparison and stacked promotional blocks; the refresh leads with the three things renters actually ask about - terms, delivery, rent-to-own - then moves straight into categories, room packages and the design service.

Design refresh workshop board - content audit, sketches and wireframe rounds — 03How the refresh was built. Every possible content block was written on a card and sorted before anything was drawn, then sketches and three rounds of wireframes settled the order - so the argument was about priority, not aesthetics.

Themed CasaOne homepage in desktop and mobile side by side — 04The themed result, desktop and mobile together. Mobile is not a narrowed desktop: categories become a two-up grid, packages scroll horizontally, and the hero drops to three short lines.

RoundtailWidget app