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  • E‑commerce
  • Concept
  • Stealth startup · India

A concept storefront for a stealth home interiors and furnishings startup based in India. The brief was a catalogue that spans decor, dinnerware, linens, lighting and small appliances without feeling like a warehouse — so the work leans on photography and room context to do the navigating, and keeps the interface quiet enough to stay out of its way. Two screens are shown here: the home page and a product page.

Guiding principles

The brief hinged on three things, and every screen was judged against them.

  1. 01

    Curation led

    Sell a point of view, not a search box. Category, room and style do the navigating, and every entry point is a picture of the thing in use.

  2. 02

    A premium experience

    Generous photography, quiet typography and restrained colour, so the interface never competes with the product it is selling.

  3. 03

    Brand visibility

    Partner labels get real estate of their own — a full-bleed feature with room to say something — rather than a logo lost in a supplier list.

For the full-screen experience, walk through the prototype below.

Open the Figma prototype
01The home page opens on the catalogue itself rather than a hero banner: a scrolling rail of categories, each one a single object shot on a plain background, so the range is legible in one glance. Under it, shop by room — living room, bedroom, kitchen, dining — where a styled interior does the explaining a category name cannot. Further down, a full-bleed brand feature gives a partner label its own moment with room for a paragraph of context and one clear way in. “Visualize your space” sits in the top nav in colour, deliberately the only loud thing on the page.
02The product page keeps the buy box short — price, colour, delivery window, one black Add to cart — and pushes everything discretionary below it. A four-tile grid carries the reasons to care (artisan crafted, touch dimmer, eco-conscious, warm diffusion) in a tinted panel, with the long copy folded into collapsed overview, details, dimensions and returns rows so the page never opens as a wall of text. “View in your space” sits on the main image, where someone is already imagining it. Underneath, customer photos show the product in real rooms, and a pairings row turns one purchase into a set.
CasaOne — furniture rental e-commerce site, category browsing
Furniture Rental PlatformCasaOne